Various Discover Ireland Campaigns

Various Digital Display

A selection of digital display banners for several Discover Ireland campaigns including competition exclusives and seasonal inspiration campaigns.

Social Channel Takeovers

Regular updates to the Discover Ireland social channels i.e Facebook, Twitter and Youtube. All imagery was updated along with digital display campaigns to carry the current offer or style across Discover Ireland’s digital presence.

Rich Billboard Takeover

In partnership with Independent.ie we curated a Travel in Ireland section. This rich banner takeover was designed to grab attention and inspire people to choose from the huge variety of trips available in Ireland. The banner was designed to appeal to all audiences i.e groups, families and couples. It played a short edit of footage from trips around Ireland and also highlighted specific lists from the Discover Ireland facebook app which houses curated lists of activities in Ireland set around different themes.

Emails

Two example of emails sent out to the Discover Ireland database highlighting different competitions running at the time of sending. Included in the email are links to specific lists in the Facebook app that highlight seasonal or related activities for the target audience of the email.

Client

Discover Ireland

Date

March 2014 - November 2015

Category

Conceptual, Art Direction, Copywriting, Interactive and Social