The challenge was to create a new campaign which promoted Laya’s big price freeze offer. It required a strategy to disrupt and stand out amongst competitors in the busiest period at the beginning of the year. The offer was hugely competitive so the creative needed to match this.
The style is an attempt to mimic the usual media storm around a big freeze in winter.
We employed rich site take-overs, interactive mobile ads and dynamic standard banners that showed imagery from your local area.
The homepage takeover was used across multiple sites and became a case study for the Dailymail media guides.
Art Direction, Rich, Interactive, Takeover