• Client Fáilte Ireland / Date March 2015 / Category Art Direction, Copywriting, Interactive

The brief here was to re-purpose content created and found for the TV ad earlier in the year into an interactive VOD piece for the RTE player. It had to draw some level of interaction from the audience while also being aimed at three different segments i.e. Family, Groups, Couples.

For this I created a new edit combining the three segmented TV ads into one ad covering a variety of activities for two kinds of trips i.e. Adventurous and active or relaxed and indulgent. We created a lifestyle quiz feel through the headlines where we invite people to create a tailor made ad for the kind’ve break they would like. Once clicked you are presented with a series of questions where each answer filters you through to a particular audience segment and a particular type of break before serving you a short ad based on the type of break you would like.

All with the aim of demonstrating the huge variety of breaks available in Ireland for all kinds of people.